In this episode of the HIV Australia Podcast, host Justin Salerno speaks with Jonathan Weiss, Principal Planner – Engagement Strategies Unit at ACON, about the development and impact of ACON’s 2-FUN-1-1 health promotion campaign.
The conversation explores how the campaign used a playful, sex-positive approach to raise awareness of on-demand PrEP, from its creative concept and community-led design to its rollout and evaluation. Jonathan shares insights into the role of peer engagement, the importance of meaningful community consultation, and how ACON measures success beyond traditional campaign metrics.
Tune in to learn how creativity, community leadership and evidence-based health promotion came together to deliver a memorable campaign that supports HIV prevention and encourages informed conversations about on-demand PrEP.